To a slower, more thoughtful way of life
To good design that delights and inspires
To rich colour, texture and fabric –
Crisp cottons, supple linens, Scottish and Yorkshire and Tuscan-spun yarns, handwoven khadis and ikats, Japanese indigo dyes, organic cotton denim
To the virtues of collaboration –
With mills, knitters, weavers, ceramicists. But also with writers, thinkers and artists
Established in West Wales in 1997 by Jessica and Jamie Seaton, TOAST has grown from loungewear and nightwear to become a unique lifestyle brand renowned for its thoughtful, contemporary design and ability to re-energise traditional textiles.
Today, TOAST creates and curates simple, functional, beautiful clothing, homeware & editorial.
In 2015, CEO Suzie de Rohan Willner joined founders Jessica and Jamie Seaton.
TOAST has studios in both London and Swansea and is one of the very few UK clothing brands with its own full pattern room.
TOAST has 12 shops throughout the UK and can be found in 14 John Lewis stores.
Each week TOAST publishes articles in its online magazine – from the stories of its materials through to exhibition and book reviews, artist profiles, seasonal recipes and travel pieces.