About Us

To promote a more thoughtful way of life, TOAST creates and curates simple, functional, beautiful clothing, homeware and editorial.

Established in West Wales in 1997 by Jessica and Jamie Seaton, TOAST has grown from loungewear and nightwear to become a unique lifestyle brand renowned for its thoughtful contemporary design and ability to re-energise traditional textiles.

In 2015 CEO Suzie de Rohan Willner joined the company and is leading the brand’s recent turnaround in partnership with founders Jessica and Jamie Seaton. Over the past 24 months, TOAST has relocated the design team from Wales to London and appointed a talented team, including a new Head of Design.

Today, TOAST is a highly creative, forward looking company that strives to encourage a more mindful way of life.

TOAST has a large online following, 12 shops throughout the UK, offices in both London and Swansea, concessions in 11 John Lewis stores and also plans to open further retail locations.

OAS Women's Wear
House & Home
Women's Clothing

Free UK Returns on all orders.

Free UK delivery on all orders over £125 (excluding sale items).

Flat rate delivery cost to worldwide destinations.

TOAST Magazine is our online magazine. Each week we publish insightful and inspiring articles on a variety of subjects – from traditional textile techniques through to seasonal recipes and the routines of artists and authors. We value serious thought in many broad fields – art, literature, design, travel, philosophy – as much as we do in fashion and clothing.

TOAST has a loyal following on Instagram, Facebook, Pinterest and Twitter. We post inspirational photography daily and actively engage with our followers.
Follow Us @TOAST

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