TOAST aspires to a slower, more thoughtful way of life.

Story

We have been practising our philosophy of a slower, more thoughtful way of life for over 20 years. We began with loungewear and nightwear, designed in a farmhouse in Wales.

Today we have 17 shops throughout the UK, studios in both London and Swansea and continue to design and develop all our collections in-house.

We are proud to be one of the few fashion brands with its own full pattern room. Lined with calico toiles and full of pins, papers, chalks and spools of thread, it is a true place of making.

Craft

At the heart of TOAST is our commitment to supporting and sustaining traditional textile techniques and craftsmanship. We collaborate with artisans from around the world to create original fabrics and handmade pieces, whether it be ikat weaving in India, indigo-dyeing in Japan or shoemaking in Northamptonshire

It is our privilege to play a role in the continuation of these age-old techniques and we take great pleasure in the richness and texture of the hand made – the painterliness of a hand block print, the organic shape of a hand thrown bowl.

With the aim of encouraging new talent, we have established New Makers. Through this not-for-profit initiative, we are able to give emerging makers a platform and voice. As part of the programme, we also provide personal mentorship, sharing with each maker the knowledge we have gained over the past twenty years.

READ MORE ABOUT CRAFT

Longevity

We have always believed in the importance of timeless design. Our garments are made to last, becoming more beautiful as they age. To help foster longevity, we offer a free repair service in our shops and run Sashiko workshops, guiding our customers through the ancient, and highly intricate, Japanese technique of patching and mending.

We are keenly aware of the impact that our production has on both people and the planet and work closely with our innovative mills and dyers to explore more sustainable methods of making. We use many natural materials – supple linens, organic cotton denims, British-spun wools, recycled cashmere yarns – and collaborate with fair trade cooperatives to create unique pieces for our House&Home collection.

Community

We are deeply committed to nurturing creative communities and bringing people together. Every year we hold a three-day Creative Residency which, alongside the monthly workshops in our shops, gives our customers and the wider community the opportunity to attend inspiring talks and to discover a variety of crafts and techniques, from block printing and wood carving to vegetable dyeing.

We believe in fostering thought and in enriching others – this includes our customers, our partners and the TOAST team. Each week we publish articles on the arts, culture, travel and books in our online magazine and release seasonal podcasts in collaboration with authors, artists, actors and philosophers.

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