A cookie is a small data file stored by your web browser on your computer or your handheld device. Some cookies are essential for the website to work for example to remember what you have added to your basket while you browse the site. They are useful because they help us to provide you with relevant information, such as remembering what you have in your wish list or basket when you return to our site. They also allow us to recognise your computer (but not specifically who is using it) when you access our website and to improve the usability and performance of our website.


Web beacons are usually tiny transparent images (gifs) that help us track the activity on certain web pages. They can also send the website owner (for example, us or our technology partners) information in cookies such as whether an email with a web beacon in it has been opened. We use web beacons together with cookies to help us understand how you interact with our website and to better manage our website and email content. They do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.



Session cookies are deleted after each 'session'. For example, when you are browsing a website, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser. Without a session cookie, every time you open a new web page the web server where that page is stored will treat you like a completely new visitor and items placed in your shopping basket will disappear by the time you reach the checkout. These are used to show your recently viewed items, for us to understand how the site is used or where there may be issues.


Persistent cookies remember you for a set period of time unless you delete your cookies within this period. On your first visit to our site it will be presented to you in a default manner. Over time, the version of the site you see may change, as persistent cookies remember items you have viewed, preference changes you have made, or whether you logged into or out of your account while browsing. Here is a list of the different types of cookies we use and why we use them:

Cookie purpose

Cookie type



Session cookie

Used to maintain your transaction with. This cookie expires and is removed every time you close your browser.

Checkout Flow

Session cookie

Used to determine where you are in the checkout process. This cookie expires and is removed every time you close your browser.


Session cookie

Remembers whether you are logged in or logged out. It can also remember your log in name (but not your password) to save you time on your next visit.

Basket Cookie

Persistent Cookie

Used to store your basket details when you've added items to your basket, but are yet to purchase them. This cookie expires after 90 days.

eCommerce Platform usage

Session cookie

Internally used by our e-commerce server to use the software.


When you access our website we will have placed some cookies on our computer, in order to be able to display the page to you. If you continue to use our site, additional cookies will be placed for the site functionality to work.

If you don’t want cookies placed on your computer, you can change your browser settings to either reject all cookies; to only allow “trusted sites” or only accept cookies from the site(s) you are currently on.

You can disable cookies on your computer by changing the preferences or options menus in your browser. Instructions for disallowing cookies can usually be found in the browser's 'Help' menu. However, some parts of our website will not operate correctly if you disable cookies.

For more detailed information about cookies visit which provides guidance on how to control cookies. You will also find links to the cookie policies of our technology partners where, if possible, you can control cookies they place more easily.


We work with several with carefully-selected and monitored partners who serve advertisements on our behalf. Most of these third party marketing sites use both session and persistent cookies.

All data collected by these third parties is anonymous and will never contain your name, address, telephone number, email address or payment details. You can delete your cookies at any time from any of the third party marketing sites and technology partners mentioned below. TOAST will never disclose your personal details to third parties without your specific permission.

More information on our third party, network and supplier relationships can be found below.


Bazaarvoice is a Software as a Service (SaaS) company that turns social media into social commerce for the world's best global brands by enabling authentic customer-powered marketing. BazaarVoice Privacy Policy.


Yahoo! and Bing use cookies across their advertising products and their third party advertising network. Bing and Yahoo! may set and access Bing and Yahoo cookies on your computer or use web beacons to access their own cookies inside and outside of their network of websites and in connection with Yahoo! or Bing products and services. Bing/Yahoo! Privacy & Cookie Policy.


DoubleClick use cookies to serve TOAST adverts on third party websites. The DoubleClick cookie serves relevant ads to potential customers and gathers information about how or if you are interacting with these ads. We use DoubleClick conversion tracking cookies to track on-site conversions. Double Click’s Privacy Policy.


This cookie is used to hold a unique reference, which allows Fresh Relevance to associate website activity with a specific visitor in order to generate basket and site abandonment messages and at times show product recommendations. The only data the cookie stores is the unique reference and not personally identifiable information. Fresh Relevance Privacy Policy.


Pingdom is a site-monitoring tool that alerts us to any technical issues on the website. We also use Pingdom to record users experiences (such as page load speeds) on the website so we can help us make improvements. Pingdom privacy policy


Qubit provides us with web analytics data - this means detailed but anonymous information on the performance of our site, such as how many visits have been made to each page. Qubit Privacy Policy.


Criteo cookies collect details of pages and products a user has viewed. This information is then used to better direct advertisements shown on third party websites, to make sure that those adverts include products that are of interest to the viewer. Criteo Privacy Policy.


This cookie allows us to target the advertising we do on Facebook more effectively by matching data we hold with that held by Facebook. Facebook then produces a list of non-identifiable users that an advertiser can use, which helps protect the privacy and security of the information. For privacy reasons, the list of individual matched users is not accessible to any advertiser, including ourselves. No data is added to an individual Facebook user account as a result of being added to a custom audience. Read more about Facebook Privacy here.


Facebook Connect makes it easier for you to take your online identity with you all over the Web, share what you do online with your friends and stay updated on what they're doing. You won't have to create separate accounts for every website, just use your Facebook login wherever Connect is available so you only use one login. When you log into a website with your Facebook account, the site can access information you've added on Facebook. The site does this to offer you a social and personalized experience.

The Facebook Platform Policies restrict how these sites can use your information. For example: If you've blocked someone on Facebook, they won't be able to see you on a site you've logged into.

When people log into a site, they won’t be able to see information you've added through Facebook that they wouldn’t be able to see by browsing on Facebook.

Read more about Facebook Cookies here.


These cookies enables TOAST to track the performance of our advertising on Google’s search engine, specifically which ads lead to visits and sales on our website. Google Privacy Policy.


Google Analytics cookies enable TOAST to collect data based on user activity on the site. This includes information such as the number of visits to the site, the quantity of orders placed and number of pages visited. This data helps us make improvements to our site in order to provide you with a better service. Google Analytics Privacy


Typkit are a third party that allow us to display custom fonts on the website. Web browsers (such as Internet Explorer, Safari etc.) provide a very basic range of fonts natively, we use Typekit to give us access to a wider range of fonts. These fonts are accessed using Javascript and custom font files. Typekit collect data that helps them improve their service, data to help them bill TOAST accurately and data for compliance. More information on this can be found here


Like Typekit, MyFonts are a third party that allow us to display custom fonts on the website. Web browsers (such as Internet Explorer, Safari etc) provide a very basic range of fonts natively, we use MyFonts to give us access to a wider range of fonts. These fonts are accessed using Javascript and custom font files. MyFonts collect some personal information and usage information. More information on this can be found here

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