There were always textiles in Jen Jones’ family. Not that they were physically close to her, as during her early years she moved between many places. The quilts and blankets were always in the background though, part of the narrative of her family that expressed who they were and where they belonged. When Jen talks now about her life’s work with Welsh textiles, she does so from the point of view of the human connections they encapsulate as much as the history and craft in the pieces themselves.

While her family is from the United States, Jen was born in South Africa and spent her early years there, which coincided with the start of the Second World War. From there, her family moved to Myanmar. They lived in Yangon in a house with a sweet mango tree in the garden, and Jen learned English and Latin from her mother and was taught mathematics by nuns in the city. These were the happiest years of her childhood, even while the politics and social complexities of the country taught her difficult and formative lessons. Much later, the family moved to Panama, and despite her peripatetic education, Jen excelled at school, and she earned a place to study drama in a prestigious women’s college in Vermont. The freedom she found there delighted her; secretly driving to the border of New York state with her roommate to drink alcohol, and later an eventful transatlantic boat trip to London, where she then settled and began her career as an actor.    It was in London that she met her first husband, Elwyn Jones, a writer who also worked in drama. After some time together in London he decided he wanted to move home to Wales, to somewhere far enough where “you couldn’t see another house.” Leaving her acting career behind wasn’t a complicated choice. Jen says she would have followed Elwyn “to the ends of the earth,” besides, she adds with a characteristic laugh, “I think of life itself as quite theatrical.”

That was in 1970, and arriving in West Wales, Jen felt like it was a moment where people wanted to shake off their rural history and get rid of anything old. Textiles seemed to be some of the first things to go. As Jen visited auctions to buy pieces of furniture and other things for their home, she saw old Welsh quilts and blankets rolled up among piles of linen hidden under the tables. People considered them heavy, old and difficult to care for - they wanted modern and light things in their place. It was only right at the end of the auctions, as people were already filing out and the final lots were being called, the quilts were held aloft and unceremoniously thrown down again. 

For Jen, with her knowledge of materials that were made for and used by the family, this was painful to see. What she saw in those timeworn fabrics was a culture speaking, an archive of domestic life. Jen started to buy these abandoned pieces and after some time she became known as “the lady who wanted quilts.” People began to seek her out, to sell to her, and eventually the textiles began to move out from under the table. Then came a demand to show them in magazines, and Jen started to take them to fairs in London. By that point, she had enough saved to invest in a small shop adjoining the cottage where she lived.           

It was from those early days that she knew Jessica and Jamie Seaton, the founders of TOAST. Jamie was still hand-dyeing wool for early knitwear ranges, and they continued to be in each other’s orbits. Sometimes Jamie would come to Jen’s cottage shop and photograph pieces to inform his designs. She also wrote books, gave lectures, and curated shows on the history of Welsh textiles. She sold some of her collection but always held back the finest examples, building a reservoir of knowledge along the way. It was as if she had become a translator for these textiles. The hands that made them were anonymous, as if they had lost their own families, but now their histories were starting to be pieced together again.  

Back at home, life was busy for Jen, who was raising her daughters as well as a menagerie of animals. During one memorable winter, there were twenty-two standard poodles in the house and the whole of Christmas was spent cooking rice pudding in the Rayburn for the puppies. Jen has also kept ducks her whole life, though currently she has “only nine.” She insists they are the best animals to live alongside and make wonderful teachers and companions for children (even if they occasionally swallow frogs whole).

Elwyn passed away tragically early, and Jen later remarried. Roger was a conservation architect who worked with churches in Wales. He photographed all her quilts, and they travelled far together, attending fairs and giving talks. The quilts grew to occupy their lives. In 2009, they purchased and restored Lampeter Town Hall to exhibit Jen’s private collection, which became known as the Welsh Quilt Centre. It was a wonderful life and they worked together very happily until his death ten years ago. Roger feels part of everything still and Jen talks about him with the greatest tenderness and respect. In her garden, there is an old apple tree, over two hundred years old, and it grew alongside another that was blown over in a great storm. She describes the pleasure of watching this surviving tree grow and fill out, regaining its shape and becoming stronger again with each passing year. 

Among Jen’s many thoughtful connections is a long-standing relationship with Melin Tregwynt, a family-run woollen mill nestled in the Pembrokeshire countryside - also a cherished collaborator of TOAST. Over the years, Jen has quietly gathered a collection of archival blankets woven by the mill, each one rich with pattern, memory and subtle colour, forming a tactile mosaic within her white-walled shop.

At Melin Tregwynt, tradition and innovation sit side by side. The team draws on the company’s archive, reworking classic weaves with a contemporary eye. Exclusively for TOAST, they have reimagined the St David’s Cross - a geometric pattern first woven in the 1980s - continuing a dialogue between past and present, and between makers and collectors who share a reverence for craft.

Today, the Welsh Quilt Centre opens from March to November – with some of the same customers as when it first opened – run entirely by a group of volunteers, many of whom are experts in textile techniques. Knowledge now branches out and moves sideways rather than in a line through families, and that’s the key to all of it, Jen says. “The more you can share things, the better they become.” 

Jen wears the Hal Denim Workwear Jacket, Baya Patch Pocket Stripe Organic Cotton Shirt and Cotton Linen Canvas Wide Leg Trousers.

As Time Goes By is on at The Welsh Quilt Centre in Lampeter until Saturday 22 November. 

Words by Lindsay Sekulowicz.

Photography by Joya Berrow.

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24 comments

A lovely interesting lady who, like me, proves you’re never too old to wear, beautifully made, Toast clothes!

Anne 1 month ago

Thank you for this very interesting article. I have visited Melin Tregwynt and know Lampeter a little but didn’t know about the town hall, I will visit this exhibition when I’m next in the area. Thank you Jen for collecting and preserving a little of our textile heritage!

Hannah 1 month ago

Thank you for this article, what a rich and interesting life Jen Jones has led. She has contributed to and saved, by her vision aand foresightedness,a beautiful culture and practice that could so easily have been lost.

Diana 1 month ago

Beautiful lady and Jen’s shop is a delight. The quilt exhibitions stunning. Many happy memories of visits, lovely countryside. Like Jen’s outfit.

Janet 2 months ago

What a wonderful article about an equally wonderful woman. I have spent happy hours with Jen at her home and shop and treasure the blankets and quilts that I found there. Long may she continue her work with conserving Welsh craft.

Sian 2 months ago

so wonderful -thank you for sharing Michelle

Michelle 2 months ago

Firstly a hello to Lindsay and congratulations on a fine piece of writing. I drove into the mill and bought a superb pink Welsh quilt in the 1990s which the my daughter has now. She would have been a young child when we went. I’ve bought more, made by Tregwynt but not directly from them. I’m very pleased that Toast collaborates with them. In the 90s they looked as if running the textile mill was very hard going. Susan Wilson ( taught textiles and fabric at The Roysl Drawing School for 20 years in a class titled “”The Body Clothed” and took in woollen textiles and Cook Island quilts)

Susan 2 months ago

A very interesting article about a remarkable lady and her precious collection of quilts. The centre at Lampeter has an amazing collection of quilts, each with its own technique and history. Many of the Welsh tapestry quilts and blankets, made by local woollen mills, were given as wedding gifts. We received no less than 4 back in the 1970s and I still have them! Jen’s collection is unique and deserves more recognition as part of our national heritage.

Margaret 2 months ago

What a lovely gift given to Wales, a life dedicated to the skills of Welsh people whose names we might never know but who gave such beautiful treasures to their homeland. Many thanks to Jen and her diligence.

Nita 2 months ago

A lovely article- thank you! It is a wonderful centre for textile enthusiasts in Lampeter. Like Jessie, I have moved back to England but the joy of chatting with the charismatic Jen Jones and viewing the wonderful quilt collection is a treasured memory. ( so too are trips to the Toast shop in Llandeilo)

Marilyn 2 months ago

Being from St David’s and growing up with Welsh being my first language ,this brought back wonderful nostalgic memories .I was married in St nons chapel which only sat around 20 ( most stood up) .My mother a strict Welsh baptist played the organ and provided the wild flower arrangements .The Celtic cross of St David’s ,which features in old Welsh blankets, was present from the wedding cake to the dress .This article brought it all back to me diolch yn fawr .

Carol-Amy 2 months ago

Such an interesting article – been a priviledge to read, learn and appreciate the invaluable contribution of Jen Jones.

Siw 2 months ago

A wonderful article about a most remarkable woman who single handedly rescued traditional Welsh quilts from the bonfires and moths. She recognised and appreciated the history and skill in each individual piece however humble. Many of these quilts were discarded, being considered ’women’s work’ and of no value in the drive towards modernisation. Jen’s expert knowledge has no equal. A true heroine and lovely lady.

Jenny 2 months ago

Lovely article. Having just moved back to England from Lampeter it makes me wistful for the wet greeness and scratchy wool. A place that lives in your belly. Hooray for Jen and her beautiful quilts.

Jessie 2 months ago

What an amazing lady. I have my nanny Lily’s Welsh blanket which makes me feel very close to her. These Toast stories should be made into a book. They are so interesting and beautifully written. Please don’t stop ..

Kate 2 months ago

It is easy to see, from the number of comments already garnered, just how sensational is this article. It is not only wonderful to read of the quilts themselves but also to be able to trace some of the history of our own “Toast” inspirations.

Liz 2 months ago

It’s a wonderful article and imperative to keep handcrafts alive in this world of incresing homogeneity. Inspiring

Fiona-Marie 2 months ago

Thank you for this piece on Jen. I have fond memories of her visits to the quilt collection at the American Museum in Britain (now the American Museum and Gardens) and her knowledge is unrivaled. As her her kindness. Heartened to know she’s still active in the quilt world.

Laura 2 months ago

What a fascinating and remarkable woman. A refreshingly sincere love for a craft, which grew from her lived experience. Her unique lens finding the humanity and value in these pieces and preserving them for continued enjoyment and historical reference. It gives me a great excuse to visit Wales again.

Juliette 2 months ago

How wonderful to read this. My mother had bought me a Welsh blanket to take to boarding school in 1969, from a different mill near HaverfordWest. There started my life long love of textiles. My blind husband and I went to the Welsh Quilt Centre a few years shortly after it opened, it felt like a pilgrimage and so worth it. Go if you can. Reading the white cane, the invigilator, room steward, approached me mid audio description, speaking direct to my husband, “you would be most welcome to touch and feel the quilts but perhaps not these few here”. The rarity of such kindness and awareness remains to this day. Ow I see it reflecting the quiet consideration of this inspirational lady. I read it aloud with joy and gratitude. Thank you Jen, thank you Toast.

Deborah 2 months ago

Fascinating. Thank goodness for people like Jen who preserve our heritage, she sounds like an amazing lady. I would love to visit the Quilt Centre and will try to before the exhibition ends. I own one Welsh blanket passed down by my Mother and I cherish it.

Anna 2 months ago

Wonderful article and the Welsh Quilt Centre is a gem of a place

Carolyn 2 months ago

A joy to read/see Jen’s international story and it’s gift to Welsh textile history. I must make plans to visit the Welsh Quilt Centre…

Susanne 3 months ago

Wonderful! Plan now to visit quilt exhibition at Lampeter

Margaret 3 months ago