Design Principles

Timeless design is at the heart of TOAST. Each garment is built with longevity in mind, balancing form, function and feel.

“The balance I am seeking is for designs to be both simple and interesting,” says TOAST Creative Director Laura Shippey. “Our pieces should be functional, celebrating craft and character.”

Cotton Linen Easy Sweater

Celebrating a core piece in our Foundations collection.

Anatomy of a Garment

The Orla

Designed for layering and returning to each year, the Orla is an enduring style which is crafted with care.

Donegal wool has long been coveted for its warmth and durability, qualities that make the Orla a wardrobe staple.

The Orla Donegal Wool Sweater

"Above all, clothes are meant to be lived in and cherished, so quality and functionality are fundamental.”

TOAST Creative Director, Laura Shippey

Beyond the Seasons

Foundations is a collection of core pieces created to be worn for years to come. Each acts as a building block of the wardrobe, becoming more beautiful with age.

Building Strong Foundations

The Lydia

Designed over a decade ago, ease and versatility define our Lydia dress.

Timeless and adaptable, it continues to feel relevant each season, a true example of design made to last.

The Lydia Dress

Heritage Steps

TOAST has been working with Solovair for eight years. Based in the heart of British shoemaking, its pioneering footwear is assembled by hand in the Wollaston factory to this day.

Made in Northamptonshire