At TOAST we love to use khadi. We love it for its supple hand feel, for the slight irregularities of the yarn and weave that speak the making of human hand. A mill made fabric might be of the very best quality but the exact, mechanised reproduction of every stitch can leave it a little flat and soulless. By contrast, khadi has life to it. Think of a circle drawn on a computer compared to one drawn by hand, pencil on paper. Khadi is the latter.
We like it, too, for its resonances of Gandhian virtue, Mahatma Gandhi having encouraged each Indian household to weave their own cloth both as an act of passive resistance in opposition to the British Empire’s monopolising of the cotton trade and as an aspect of his simultaneously practical and spiritual ideal of wholesome self sufficiency.