TOAST Magazine

The T-Shirt | Mini History

STYLE & STORIES

Soft to the touch, easy to wear, easy to clean: a piece of clothing that in its simplicity speaks to all and can be worn by all. A humble, democratising and universal item, pleasing in its plainness.

The t-shirt was originally developed in 1913 as an undergarment for the US Navy, and was quickly adopted, for its ease and practicality, by dockworkers, farmers and miners. F.Scott Fitzgerald was the first to use the word ‘t-shirt’ in print, in This Side of Paradise in 1920. By World War II the US military were issuing the white cotton crewneck as standard. Upon returning home, soldiers incorporated the t-shirt into their everyday wear and from the 1950s onwards – with a little help from Marlon Brando’s appearance in the film A Streetcar Named Desire – it moved boldly from underwear to outer. It’s a meandering, interwoven path from military to labour to beatnik to mainstream, accruing resonance as it goes. So the simplest, easiest of garments – but the carrier of a century of cultural history.

Shop TOAST t-shirts here.

Keep up to date with our latest articles and news


Sub-Total: USD 0.00

VIEW SHOPPING BAG CHECKOUT
Close

Delivery to your chosen country

Choose your delivery country

Continue

The items in your bag will be transferred to the currency of your selected country. The items that are not available for delivery in your selected country will be removed from your bag.

Close

Welcome to TOAST

Your delivery country is currently

All prices are in USD
We offer flat rate delivery to Australia for USD 16.50

Shop
Continue

The items in your bag will be transferred to the currency of your selected country. The items that are not available for delivery in your selected country will be removed from your bag.

I would like to join the TOAST email newsletter to hear about new collections, offers, events, and editorial.