As well as the occasional forage, the rest of Paula’s plants are sourced from British growers; some old relationships from her years of arranging, and some word of mouth. “I mainly use two growers to source my materials. The first is Wolves Lane in Wood Green. They have a really strong seasonal approach to their way of farming. And the second is Black Shed in Dorset,” Paula says. “Growers offer more unusual things that you can't really find at the market. Their flowers are often more natural and gnarly, and always have more movement.”
Alongside her work for TOAST, Paula creates bespoke settings and arrangements for weddings, working within certain colour palettes and to specific briefs. “I also work on bigger installations, which is always my favourite part of the job. You get to create more of an impact,” she says.
Although the doors or our shops may have come to a momentary close, Paula’s creations will continue to glow from within. Using the window bay sizes of each shop as her guidelines, each installation is unique and bespoke to its surroundings. “I’ve thought a lot about the space we have and the different types of windows we have in each store,” Paula explains. “As each TOAST shop is unique, so too each cloud work is different.”
You can view our Christmas window installations, created by Fox & Thorn, in each of our UK shops. If you happen to be walking past, do share a photo using the hashtag #TOASTbeing. We would love to see.