“I want to show that contemporary art is not disconnected from our daily lives and the times we are living in,” says Yasmijn Jarram, curator of contemporary art at both Kunstmuseum Den Haag and their sister gallery, KM21. After working as a curator for Garage Rotterdam, Nest in The Hague and 21rozendaal in Enschede, Yasmijn joined the “palace of the arts” in 2018, with a focus on highlighting contemporary artists who “relate to the world in a very personal and imaginative manner and engage you in a very direct way,” she explains. “The artworks I am drawn to are kind of like music,” she goes on, “where you don’t have to indulge yourself in texts to make something of it, it captures your attention in an instinctive way.”
Home to Dutch Parliament, the royal family and the U.N’s International Court of Justice, The Hague is rarely lauded for its creative arts but Yasmijn believes that is changing. “There is a very interesting arts academy here. It used to be that once artists graduated from the academy they moved to Amsterdam or abroad, but in the last few years there has been a shift,” she says. With art initiatives and a rich, experimental climate, many contemporary artists are opting to remain in the city. “My goal at KM21 is to connect with the local scene. It can be harder to do that at the larger, prestigious institutions like Kunstmuseum Den Haag but KM21 is smaller with more possibilities to engage,” says Yasmijn. “I think it’s really important to include everyone and by doing that I hope to bring an experimental yet critical programme, which feels accessible for whoever is interested to dive in.”
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